Consultancy at its core is the practice of providing expert advice. Whilst in theory anyone can be a consultant by sharing information, the true skill lies in sharing expertise and knowledge in a way that supports a client to transform their business.
In their role of objective outsiders, the biggest challenge many of our consultancy clients face is to educate and communicate with diverse audiences. In any business there will be many groups with conflicting views and styles of learning. For consultancy projects to fully succeed it is critical to be able to distil and communicate the principles that are being put in place so their client’s employees all understand and are onboard.
The trick for success is by taking a microlearning approach. Everyone learns and retains information in a different way. Knowing how to approach this and breakdown barriers is key. To make sure your consultancy can benefit from the microlearning approach follow these principles:
1. Go digital
Give access to information on a digital platform that your client’s people can access wherever and whenever they need.
2. Keep it light
Bite-sized chunks of information are better than lengthy documents and presentations that not everyone will have time to read.
3. A clear picture
As the famous saying goes a picture is worth a thousand words! Try using infographics and visual representations to help cement your expertise in your client’s minds.
4. Bespoke approach
No-one follows the same path to information and naturally no-one learns in exactly the same way. Using analytics from your digital platform enables you to improve content and learning pathways.
5. Think outside the box
Providing supporting materials on a digital platform allows you to leave a lasting legacy that will continue to support your client after the project finishes. As well as giving clients a measurable way of knowing who engages with the project
By following these simple principles you can successfully engage and educate a diverse audience. Our knowledge sharing platform is built around microlearning principles to engage users, ensure they interact with content and retain information. Find out more here.
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